TV Scheduling

TV Scheduling

The schedule for each day can be broken down into clear segments. The cateorgries I would put them in are
Early am- old people, mums and dads
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am to early pm- mums, retired, students and umployed people
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pm-6:00pm- childrens TV
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6pm-9pm soap operas, drama, news
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9pm onwards- adults

The target audiences for these segements are: early- adults and old people
                                                                         middle- teenagers
                                                                         late- adults and young adults

The most popular genres on television are chat shows, news, soap operas, dramas and factual TV.

The target audiences of the different terrestrial are... BBC 1- mass audience, mixed gender but mainly adults e.g Accused also some children e.g Ceebies
BBC 2- older adults, Bake Off, more specific audience niche.
ITV 1 - females in the morning- Loose Women, mass audience of night e.g A Mothers Son
Channel 4- Specific audiences at certain times, niche audiences - Deal Or No Deal- adults, The Hoobs - kids, Hollyoaks- young adults.
Channel 5 men, e.g Warships

The percentage of each channels schedules which is taken up by repeats is a thrid. This is because it is cheap and the epidsodes may be popular.

Channel 4 has imported programmes in their schedule because of wide target audience. Also channel 5 because it is more practical.

'The watershed' is when more violent or sexual programmes are played after 9pm and even more so after 11pm. This is because children are in bed.

Pre-echoing: This is when a programme is scheduled before a popular programme.
Inheritance: This is scheduling a programme after a popular programme to inheirt some of the audience.
Hammocking: This is when a programme is in the middle of two popular ones.

The impact of remote controls has prevented all of these 3 happening because you can just change the channel. Also people can channel hop.
Channel loyalty is a thing of the past because of cable, digital and sateilite, because of all these there is more trailers.