Thursday 3 January 2013

Scripting the voiceover


In the survey of 1,000 UK men aged between 18 and 64, conducted by SPA Future Thinking, 53% say grooming is expected of them. Meanwhile, 34% say having a beauty routine would improve their love lives and 25% agree it would enhance their careers.

Mae Grooming uncovered:  Can you be bothered?

Over the past 50 years, male grooming has changed drastically. From the 1950’s to present male grooming has progressed to the point where some males spend longer getting ready than females! Not your stereotypical male.

 

Tom is an 18 year old male from Liverpool. He is extremely confident within his appearance.

 
Sam is 20 year old male from the Wirral who doesn’t see the point in male grooming.

The body shop has benefited significantly from the increasing population of male grooming products.

The goal of movember is to change the face of men health. The purpose of Movember is to increase early cancer detection and put money towards the treatments. Also to raise awareness of prostate cancer and other male charities. Movember starts every year  on the 1st of November where the males are clean shaved and then grow moustaches til the end of the month. It has been a tradition since 2004.

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